Services
Graphics
,
Visuals
Client
Quilox
Year
2020
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
One of the primary challenges faced by Alte Studios was maintaining Quilox's established brand equity while introducing fresh, contemporary elements. Quilox's brand was already synonymous with luxury and high energy, so the rebranding had to preserve this reputation.
Additionally, the nightclub's diverse clientele, which includes celebrities, socialites, and nightlife enthusiasts, necessitated a brand identity that could resonate across different demographics. Another challenge was ensuring the new identity stood out in Lagos' competitive nightlife scene, where numerous clubs vie for attention.
Goal
The overarching goal of the rebranding project was to create a modern and cohesive visual identity that exuded the essence of Quilox’s luxury. This involved designing a logo that epitomized elegance and vibrancy, developing a rich and consistent color palette, and creating versatile branding materials for use across various platforms.
The rebranding sought to elevate Quilox’s market position, making it appealing to a broader, more diverse audience while retaining its esteemed clientele. Furthermore, the project aimed to enhance brand recognition and ensure the new identity could be seamlessly integrated into all aspects of the nightclub’s operations, from marketing materials to the in-club experience.
Results
The collaboration between Quilox and Alte Studios resulted in a striking and effective brand identity overhaul. The new logo, featuring sleek and elegant typography with modern design elements, successfully conveyed the club's luxurious and vibrant nature. The consistent color palette, dominated by rich gold and black tones, enhanced the sense of opulence and sophistication. Branding materials, including signage, promotional items, and digital assets, were cohesively designed, ensuring a unified brand presence across all touchpoints.
Services
Graphics
,
Visuals
Client
Quilox
Year
2020
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
One of the primary challenges faced by Alte Studios was maintaining Quilox's established brand equity while introducing fresh, contemporary elements. Quilox's brand was already synonymous with luxury and high energy, so the rebranding had to preserve this reputation.
Additionally, the nightclub's diverse clientele, which includes celebrities, socialites, and nightlife enthusiasts, necessitated a brand identity that could resonate across different demographics. Another challenge was ensuring the new identity stood out in Lagos' competitive nightlife scene, where numerous clubs vie for attention.
Goal
The overarching goal of the rebranding project was to create a modern and cohesive visual identity that exuded the essence of Quilox’s luxury. This involved designing a logo that epitomized elegance and vibrancy, developing a rich and consistent color palette, and creating versatile branding materials for use across various platforms.
The rebranding sought to elevate Quilox’s market position, making it appealing to a broader, more diverse audience while retaining its esteemed clientele. Furthermore, the project aimed to enhance brand recognition and ensure the new identity could be seamlessly integrated into all aspects of the nightclub’s operations, from marketing materials to the in-club experience.
Results
The collaboration between Quilox and Alte Studios resulted in a striking and effective brand identity overhaul. The new logo, featuring sleek and elegant typography with modern design elements, successfully conveyed the club's luxurious and vibrant nature. The consistent color palette, dominated by rich gold and black tones, enhanced the sense of opulence and sophistication. Branding materials, including signage, promotional items, and digital assets, were cohesively designed, ensuring a unified brand presence across all touchpoints.
Services
Graphics
,
Visuals
Client
Quilox
Year
2020
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
One of the primary challenges faced by Alte Studios was maintaining Quilox's established brand equity while introducing fresh, contemporary elements. Quilox's brand was already synonymous with luxury and high energy, so the rebranding had to preserve this reputation.
Additionally, the nightclub's diverse clientele, which includes celebrities, socialites, and nightlife enthusiasts, necessitated a brand identity that could resonate across different demographics. Another challenge was ensuring the new identity stood out in Lagos' competitive nightlife scene, where numerous clubs vie for attention.
Goal
The overarching goal of the rebranding project was to create a modern and cohesive visual identity that exuded the essence of Quilox’s luxury. This involved designing a logo that epitomized elegance and vibrancy, developing a rich and consistent color palette, and creating versatile branding materials for use across various platforms.
The rebranding sought to elevate Quilox’s market position, making it appealing to a broader, more diverse audience while retaining its esteemed clientele. Furthermore, the project aimed to enhance brand recognition and ensure the new identity could be seamlessly integrated into all aspects of the nightclub’s operations, from marketing materials to the in-club experience.
Results
The collaboration between Quilox and Alte Studios resulted in a striking and effective brand identity overhaul. The new logo, featuring sleek and elegant typography with modern design elements, successfully conveyed the club's luxurious and vibrant nature. The consistent color palette, dominated by rich gold and black tones, enhanced the sense of opulence and sophistication. Branding materials, including signage, promotional items, and digital assets, were cohesively designed, ensuring a unified brand presence across all touchpoints.
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