Services
Graphics
,
Web & Digital
Client
Kimpton
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
The re-launch of Kimpton Hotels & Restaurants came with a set of formidable challenges. One of the primary difficulties was maintaining the brand’s renowned identity while modernizing its image. Kimpton’s distinctive charm, characterized by unique design elements and personalized service, needed to be preserved even as the brand sought to appeal to contemporary tastes and preferences.
The rapidly evolving hospitality industry, marked by increasing competition and shifting guest expectations, further complicated the re-launch efforts. Additionally, the integration of new technology and the redesign of the in-house restaurant to align with current trends posed logistical and financial challenges. Balancing these updates with the need to uphold the core values that define Kimpton was a delicate and complex task.
Goal
In undertaking the re-launch, Kimpton Hotels & Restaurants set several primary goals. The first objective was to enhance the brand image. This involved updating the visual identity and messaging to reflect modern trends while retaining the core values of personalized service and unique design that have always set Kimpton apart.
The second goal was to elevate the guest experience by introducing new amenities and services that cater to the evolving preferences of today’s travelers. Ensuring an unforgettable stay was paramount. Thirdly, the re-launch aimed to revitalize the in-house restaurant. This entailed a redesign and rebranding to offer a refreshed menu and ambiance, making the restaurant a standout feature of the Kimpton experience.
Lastly, the re-launch sought to increase market share by attracting a broader clientele through updated marketing strategies and enhanced property appeal.
Results
The re-launch of Kimpton Hotels & Restaurants was highly successful, surpassing its goals. The updated brand identity and marketing campaigns resonated with guests, reinforcing Kimpton's leadership in boutique hospitality. New amenities and services improved guest satisfaction, while the redesigned in-house restaurant received positive reviews for its innovative menu. The re-launch also increased market share, with higher occupancy rates and an expanded guest base.
Conclusively, by maintaining a delicate balance between innovation and tradition, Kimpton Hotels & Restaurants reaffirmed its status as a leader in the industry, ensuring that it continues to delight guests with its distinctive charm and exceptional service.
Services
Graphics
,
Web & Digital
Client
Kimpton
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
The re-launch of Kimpton Hotels & Restaurants came with a set of formidable challenges. One of the primary difficulties was maintaining the brand’s renowned identity while modernizing its image. Kimpton’s distinctive charm, characterized by unique design elements and personalized service, needed to be preserved even as the brand sought to appeal to contemporary tastes and preferences.
The rapidly evolving hospitality industry, marked by increasing competition and shifting guest expectations, further complicated the re-launch efforts. Additionally, the integration of new technology and the redesign of the in-house restaurant to align with current trends posed logistical and financial challenges. Balancing these updates with the need to uphold the core values that define Kimpton was a delicate and complex task.
Goal
In undertaking the re-launch, Kimpton Hotels & Restaurants set several primary goals. The first objective was to enhance the brand image. This involved updating the visual identity and messaging to reflect modern trends while retaining the core values of personalized service and unique design that have always set Kimpton apart.
The second goal was to elevate the guest experience by introducing new amenities and services that cater to the evolving preferences of today’s travelers. Ensuring an unforgettable stay was paramount. Thirdly, the re-launch aimed to revitalize the in-house restaurant. This entailed a redesign and rebranding to offer a refreshed menu and ambiance, making the restaurant a standout feature of the Kimpton experience.
Lastly, the re-launch sought to increase market share by attracting a broader clientele through updated marketing strategies and enhanced property appeal.
Results
The re-launch of Kimpton Hotels & Restaurants was highly successful, surpassing its goals. The updated brand identity and marketing campaigns resonated with guests, reinforcing Kimpton's leadership in boutique hospitality. New amenities and services improved guest satisfaction, while the redesigned in-house restaurant received positive reviews for its innovative menu. The re-launch also increased market share, with higher occupancy rates and an expanded guest base.
Conclusively, by maintaining a delicate balance between innovation and tradition, Kimpton Hotels & Restaurants reaffirmed its status as a leader in the industry, ensuring that it continues to delight guests with its distinctive charm and exceptional service.
Services
Graphics
,
Web & Digital
Client
Kimpton
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
The re-launch of Kimpton Hotels & Restaurants came with a set of formidable challenges. One of the primary difficulties was maintaining the brand’s renowned identity while modernizing its image. Kimpton’s distinctive charm, characterized by unique design elements and personalized service, needed to be preserved even as the brand sought to appeal to contemporary tastes and preferences.
The rapidly evolving hospitality industry, marked by increasing competition and shifting guest expectations, further complicated the re-launch efforts. Additionally, the integration of new technology and the redesign of the in-house restaurant to align with current trends posed logistical and financial challenges. Balancing these updates with the need to uphold the core values that define Kimpton was a delicate and complex task.
Goal
In undertaking the re-launch, Kimpton Hotels & Restaurants set several primary goals. The first objective was to enhance the brand image. This involved updating the visual identity and messaging to reflect modern trends while retaining the core values of personalized service and unique design that have always set Kimpton apart.
The second goal was to elevate the guest experience by introducing new amenities and services that cater to the evolving preferences of today’s travelers. Ensuring an unforgettable stay was paramount. Thirdly, the re-launch aimed to revitalize the in-house restaurant. This entailed a redesign and rebranding to offer a refreshed menu and ambiance, making the restaurant a standout feature of the Kimpton experience.
Lastly, the re-launch sought to increase market share by attracting a broader clientele through updated marketing strategies and enhanced property appeal.
Results
The re-launch of Kimpton Hotels & Restaurants was highly successful, surpassing its goals. The updated brand identity and marketing campaigns resonated with guests, reinforcing Kimpton's leadership in boutique hospitality. New amenities and services improved guest satisfaction, while the redesigned in-house restaurant received positive reviews for its innovative menu. The re-launch also increased market share, with higher occupancy rates and an expanded guest base.
Conclusively, by maintaining a delicate balance between innovation and tradition, Kimpton Hotels & Restaurants reaffirmed its status as a leader in the industry, ensuring that it continues to delight guests with its distinctive charm and exceptional service.
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